The premise is simple: Open the box. Pick a question. Tell your story.

Each guest sits down for a 10–15 minute conversation and is presented with a box containing a selection of questions.

The questions can range from career-defining moments and personal experiences to lighter, unexpected questions that reveal the guest's personality.

Some questions are sourced directly from the guest's community. Others are intentionally curated by the Question in a Box team to help explore stories, perspectives, and aspects of the guest that may not typically make it into traditional interviews.

The result is an authentic, conversational interview that allows every guest to participate in shaping their own narrative.